An integrated approach as a core strategy in Michelin's B2B innovation produced by KBRW

June 21
1:30 pm2:00 pm
Expo Stage 2

As a global industrial leader, Michelin has successfully redefined its role as a service provider and reliable partner. By conducting a series of innovations in order capture, vendor managed inventory, or advanced supplier & sourcing management, Michelin has not only managed to improve its B2B commerce process, but it has also succeeded in introducing a lean and agile approach. Together with Kbrw, Michelin has created an innovation model that allows projects to go through faster iterations and continuous improvements.

Anil Gulabani

Anil Gulabani

Order to Cash Platform Architect
Michelin North America

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